River plume characteristics (density, velocity, turbulence) are measured in the first several kilometers of a river flow entering a New Zealand fjord. These observations are used to quantify the influence of the main plume dynamics on controlling the behavior and structure of the flow. The mixing of dense, stationary water from below into the fast-flowing plume drove its deceleration. Internal waves were capable of transporting almost 15 % of the total momentum out beyond the plume's boundaries.